Pricing

Free until you outgrow it.

$19/mo when you’re ready. $149+/mo if you’re building on top of us. The price you see is the price you pay — no hidden tiers, no “contact sales” surprise at checkout.

No hidden tiers.

What you see in the tables is what you pay. Same numbers at signup, on the invoice, and on the renewal email.

No feature gating anxiety.

The Free tier is real and useful — not a crippled trial. Upgrade because you’ve outgrown it, not because you can’t finish a single email.

No contact-sales surprises.

Enterprise pricing exists, but the prerequisites and conversation start in the open. We tell you what triggers a sales call before you start one.

Standalone

For marketers, freelancers, and small teams using Postern directly. Five tiers, priced in plain English.

Billing cycle

Free

Try before commit

$0
Start free
  • 50 AI generations / month
  • Library templates only
  • 1 user
  • Limited export

Starter

Freelancers, solo marketers

$19$16/ mo

Billed $190 yearly

Start Starter
  • 500 AI generations / month
  • Library + create your own templates
  • 1 user
  • Full export
Most popular

Pro

Small teams, 2–5 people

$49$41/ mo

Billed $490 yearly

Start Pro
  • Unlimited AI generations
  • Unlimited templates
  • 3 users
  • Full export to any ESP
  • Version history + rollback

Business

Teams 5–50, agencies

$149$124/ mo

Billed $1,490 yearly

Start Business
  • Unlimited AI generations
  • Unlimited templates
  • 10 users
  • Full export + white-label exports
  • SAML / SSO

Enterprise

Larger teams, compliance reviews

Custom
Talk to sales
  • Unlimited everything
  • Unlimited users
  • Custom data residency (EU / US)
  • SOC 2 Type II reports
  • Dedicated success manager

Embeddable

For SaaS platforms embedding the editor.

You sell the SaaS, we power the email composition. Pay per concurrent end-user seat. Free Developer covers sandbox and staging at zero cost — start there before you commit.

Free Developer

Sandbox, dev, staging

$0
Get an API key
  • Non-production use only
  • 50 templates
  • Core SDK + MCP server
  • Anthropic + Bedrock LLM routing

Startup

First production tier

$149$124/ mo

Billed $1,490 yearly

Start Startup
  • 10,000 end-user seats
  • 50,000 templates
  • Full SDK + REST API
  • Webhook delivery
Most chosen

Growth

Mid-market SaaS

$349$291/ mo

Billed $3,490 yearly

Start Growth
  • 100,000 end-user seats
  • 500,000 templates
  • White-label
  • Priority support

Enterprise

Large SaaS, dedicated SLA

Custom
Talk to sales
  • Unlimited seats and templates
  • SLA 99.9%
  • Dedicated CSM
  • Custom contracts and DPA review

White-label

For agencies and vertical SaaS.

Setup runs $15K–$50K depending on complexity. Monthly commitment lands in the $800– $5,000 range, anchored to the Embeddable Growth tier with custom additions. We share revenue: 20% in year one, sliding down to 15% by year three. The deal is built so you keep the relationship with your client and we stay invisible.

Schedule a consultation when you’re ready to talk numbers.

Confused between Standalone and Embeddable?

The fast read: if your team writes the emails, you’re Standalone. If you’re selling a SaaS and want your users to write emails inside it, you’re Embeddable.

  • Marketer or freelancer

    Standalone — start on the table above.

  • SaaS platform

    Embeddable — see For Developers for the integration story.

  • Agency reselling

    White-label — Phase 3, but the conversation can start now via contact.

SOC 2 Type II Audit underway, target Q3 2026
GDPR & CCPA DPA available on request
No model training Your templates stay yours
30-day refund All paid tiers, no questions

FAQ

Pricing questions, in plain English.

Don’t see what you need? Email hello@postern.io — we usually answer within a business day.

  • Can I upgrade or downgrade anytime?

    Yes. Upgrades take effect immediately and you’re billed pro-rata. Downgrades refund the unused portion at the next billing cycle. No phone calls, no retention scripts.

  • What happens if I exceed the AI generation limit?

    Free tier shows a warning at 80% usage; the cap is hard at 50. Paid tiers either include unlimited generations or refresh monthly — there are no overage charges. If you keep hitting the cap, that’s a signal to upgrade.

  • Do unused AI generations roll over?

    No. If you’re on Starter with 500 / month and use 300, the remaining 200 don’t carry into next month. The cap is a budget, not a savings account.

  • Is there a contract or commitment?

    Month-to-month or annual. No lock-in on monthly. Annual saves 17% across every tier (and stays cancellable — you’re refunded pro-rata if you change your mind).

  • What about non-profits or schools?

    50% discount for registered 501(c)(3) and accredited educational institutions. Email hello@postern.io with proof and we’ll set it up — usually within one business day.

  • Is there a money-back guarantee?

    Yes. Thirty days, all paid tiers, no questions. If you paid for a month and it isn’t working out, we refund. We’d rather you leave whole than frustrated.

  • Who owns the templates I create?

    You do. Templates are your data. Export to JSON, MJML, or HTML at any time. We store them so you can use them inside Postern; you can delete the account and the templates with one button.

  • Do you train AI models on my templates?

    No. Your template content, prompts, and generation history never go into model training. We use Anthropic and AWS Bedrock as inference providers under their no-training data agreements.

  • How does pricing work for the embeddable widget?

    Different tier ladder — see the second table below. Embeddable customers are SaaS platforms paying us per concurrent end-user seat, not per Postern account. The Free Developer tier covers sandbox and staging at zero cost.

  • When does enterprise pricing make sense?

    When you need data residency in a specific region, a signed DPA, SOC 2 reports, custom SSO setup, or annual procurement budgets. Otherwise the Business tier covers most teams up to about 50 people.

Pick a tier. Switch later if you’re wrong.

Annual saves 17%. Monthly stays cancellable. Free works while you decide.